LOUIS VUITTON has unveiled the advertising campaign for its 2017 Cruise Collection, featuring actress Alicia Vikander. The locations chosen for the campaign are the Niterói Museum of Contemporary Art (MAC), a landmark designed by renowned Brazilian architect Oscar Niemeyer, and the beach. Photographer Patrick Demarchelier captured the modern space and beautiful, daydream-like scenery. Alicia Vikander embodies the "Louis Vuitton woman" carrying Louis Vuitton's iconic "Twist" bag and the "Capucines," a new symbol of understated elegance.