"SANRIO EXPO 2014" opens on September 9th/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

My Melody celebrates its 40th anniversary in 2015/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

The motif is "Maryland," a forest rich in nature where many flowers bloom./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Popular characters appear/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

"Little Twin Stars" celebrates its 40th anniversary in 2015/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

The key visual for the 40th anniversary was created with the hope that everyone's hearts will shine like "sparkling jewels that never fade."/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

To celebrate the 40th anniversary of Little Twin Stars, commemorative products will be released and events will be held throughout the year./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

40th anniversary merchandise will be released on January 15th/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

The first collaboration to commemorate the 40th anniversary is with Converse/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

We also plan to release items in collaboration with apparel brands./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

The event will be held at Yurakucho Hankyu MEN'S Tokyo from September 10th to 17th./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Hello Kitty men's brand "HELLO KITTY MEN"/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

You can wear Hello Kitty in a stylish way while still having a playful attitude./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

"HELLO KITTY MEN" is made for men with a sense of ease and humor./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Products centered around collaborations with other brands are scheduled to be released in 2015./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Swarovski Hello Kitty/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Hello Kitty celebrates her 40th birthday/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

New products featuring Hello Kitty ribbons will be released in November/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

The much talked about film "The Nutcracker" is scheduled to be released on November 29th./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

To coincide with the release of the film, collaboration items with Hello Kitty will also be released./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Pompompurin, ranked 4th in the 2014 Sanrio Character Awards/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Bonbon Ribbon has been gaining attention since its product debut in 2013./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

KIRIMI-chan, the salmon fillet character that won first place in last year's "Eating Character General Election"/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Merchandising began in February, and the group's popularity is soaring with CD debuts and collaboration products./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Gudetama came in second place in last year's "Eating Character General Election."/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Gudetama is rapidly gaining popularity and plans to develop over 100 new items in the future./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

"SHOW BY ROCK!!" will begin airing as an anime in 2015./ Photo by Yoshitaka Dazai (c)FASHION HEADLINE

Voice cast member Eri Inagawa also appears/ Photo by Yoshitaka Dazai (c)FASHION HEADLINE