Swarovski Japan has released a new jewelry collection for the 2014-2015 Autumn/Winter season, "Atelier Swarovski by Viktor & Rolf," in collaboration with Viktor & Rolf.

The "Atelier Swarovski" collection, created through collaboration between Swarovski and leading figures in the worlds of fashion, jewelry, and design, now includes two lines: "Velvet Rock: Couture Collection" and "Frozen Crystals: Ready-to-Wear Collection."

The "Velvet Rock: Couture Collection" (priced from 55,300 yen to 200,600 yen) will also be featured at Viktor & Rolf's 2014-2015 Autumn/Winter Paris Collection. The collection includes seven styles that contrast crystals arranged in geometric patterns with flocking techniques, and will be available in October only at three Swarovski stores: Ginza, Shinsaibashi, and Hankyu Umeda Main Store.

The "Frozen Crystals: Ready-to-Wear Collection" (15,800 yen to 37,200 yen) incorporates the taste and image of the couture collection into ready-to-wear, using matte crystals to create a contrast with the strong sparkle. All 17 models will be available exclusively at 40 Swarovski stores.