On April 22nd, Louis Vuitton opened a pop-up store, "LOUIS VUITTON in collaboration with FRAGMENT POP-UP STORE," in collaboration with FRAGMENT DESIGN, headed by Hiroshi Fujiwara, at The Mass & Ba-tsu Art Gallery in Harajuku.

An opening reception was held on the evening of the opening, and celebrities in attendance included Kim Jones, Hiroshi Fujiwara, model Miki Ehara, who made her Paris Collection debut in the Louis Vuitton 2017-18 Fall/Winter collection, as well as Ryo Narita, Takumi Saito, Issei Takahashi, Kozue Akimoto, Jun Murakami, and Mademoiselle Yulia.