John Galliano has released its first men's fragrance, "BEFORE MIDNIGHT" (50ml/7,665 yen, 100ml/9,660 yen).

Sophie Labbe and Juliette Karagueuzoglou, top perfumers at International Flavors and Fragrances, a major US fragrance manufacturer, have created a scent that embodies the "Galliano Man." Top notes of cardamom, white pepper, and green apple lead to a British heart of violet leaf, lavender, and plum, and finish with a smoky base of amber, tobacco, and tonka bean.

The glass bottle features a laser-cut bow tie emblem, embodying the mysterious and masculine brand philosophy of the Galliano Man. The cap is engraved with Galliano's motto, "The Time is now."