The Roger Vivier Ginza Matsuya Boutique, which opened its first store in Tokyo following the Matsuya Ginza store's renovation in September, held its grand opening on December 2nd. A reception party was held at the store that day, attended by creative director Bruno Frisoni and staff from the UK, as well as Youn-a and lifestyle producer Atsushi. Youn-a wore a bag from Roger Vivier's iconic Prismic series and Virgule pumps. Frisoni, who visited Japan for the first time in four and a half years, commented on the store, "It's spacious and very nice. The fact that we're opening a store in Tokyo is important. The Roger Vivier interior is designed to create a cohesive, relaxing atmosphere. I want people to see how the whole space blends together." Spring/Summer 2014 items were on display in-store, including the U-Look series, which features a U-shaped buckle motif, and PVC Prismic.