Cara Delevingne has been appointed an ambassador for the watch brand TAG Heuer. At the launch party held at the École des Beaux-Arts in Paris, Cara graced the red carpet in front of 150 journalists and VIPs. She was then presented with a TAG Heuer Formula 1 Lady Steel and Ceramic watch by Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches. Biver said, "Welcome to the TAG Heuer team! We needed a muse who would expand our world, someone with unconventional strength and elegance. Cara possesses all of these qualities. I am thrilled to welcome her to the TAG Heuer family."