Fresh handmade cosmetics brand LUSH will release its new facial cleansing soap, "Movis" (100g/1,000 yen), on March 15th.

"Movis" is a revolutionary new facial cleansing soap that highlights the various nutrients found in wheat. The innovative addition of crushed whole wheat bread creates a soft scrub that gently removes dead skin cells and dirt. Its appearance is also designed to resemble whole wheat bread. The product name "Movis" is a play on the name of Mo, one of the founding members, as the bread she baked resembled the classic British bread "Hovis."

Other ingredients include vitamin E from hop oil to soften and condition the skin, and labdanum and sandalwood essential oils impart a refreshing scent. The soap gently cleanses the skin along with plant-derived ingredients such as sunflower oil, cocoa butter, coconut oil, and wheat jam oil.

The products will be available at Lush stores and through mail order.