"THE POP by JUN," a concept store by JUN, which handles a number of fashion brands including Adam et Rope, will open for a limited time from April 1st to May 11th at the Isetan Shinjuku store.

The store's theme is "tomboy girl." By incorporating graphics into basic items such as T-shirts and button-down shirts, the store expresses the current mood in three categories: ROCK, SURF, and SCHOOL. Items will primarily be selected from brands such as Bonjour Girl, Bonjour Bonsoir, SATURDAYS SURF NYC, Ex-Libris by Olympia Le-Tan, and MAISON KITSUNE.

In addition, there will be a selection of "Bonjour Girl" Isetan exclusive items, vintage items selected for this pop-up store, and souvenir items with the original "THE POP by JUN" logo, which will be available for the first time at Isetan.

From May 12th, a new concept store with a resort atmosphere selected by "BIOTOP" will open.