3.1 Phillip Lim will open its first men's collection pop-up store at NEWS, the event space on the 5th floor of Seibu Ikebukuro Main Store, from April 5th to 18th.

The pop-up will feature the brand's Spring 2017 collection, themed around a man with an unscented (easy-going) style that blends streetwise sophistication with playful ambition.

In addition, the pop-up will be selling an advance sale of the brand's special denim series, which is inspired by vintage denim and features 13oz denim that has been washed through four processes - dry rinse, industrial wash, chemical rinse, and hand sanding - to express this season's unscented man.