Burberry will release its new eyewear collection, "REGENT," in mid-April.
The inspiration for the collection came from Burberry's flagship store, 121 Regent Street, London, a designated 19th-century building that incorporates cutting-edge digital innovation. Based on the store's signature theme of "combining newness and history," the collection features a check pattern deeply rooted in Burberry's history, enhanced with cutting-edge innovations such as stamping and 3D rendering.
The collection comes in four styles: cat-eye, butterfly, square, and oversized round. All four styles feature the same three-dimensional check pattern on the front. The glasses are crafted from clear acetate with a matte finish, as well as matte and polished metal.
The campaign visuals were shot in London by photographer Mario Testino. Models featured were Misha Hart and Hayett Bellarbi McCarthy.