The popular Isetan Shinjuku x Sanrio Characters event is back again this year! The theme this time is "HAPIDANBUI Valentine!"

The annually popular Isetan Shinjuku x Sanrio event "FANCY SANRIO CHARACTERS" will be held for two weeks.

LeSportsac collaborates with Hello Kitty! The theme is New York, the city where LeSportsac was born.

Enjoy the cuteness of Sanrio! "SANRIO CAFE Ikebukuro" opens in Ikebukuro Sunshine City

Balenciaga releases a Hello Kitty-inspired bag with a lace-up beard and leather ribbon.

Shiseido Parlour x Hello Kitty x Mika Ninagawa release cute collaboration chocolate

Zucca x Hello Kitty releases a new limited edition Hello Kitty-themed PVC buckle bag!

Hello Kitty Sweets Buffet at Hilton Osaka! Cute sweets with cosmetic and jewelry motifs

Tokyo Skytree (R) will be hosting an event celebrating Hello Kitty's 45th anniversary! Valuable exhibits and original merchandise for sale