The new flagship store, Palazzo Fendi Omotesando, will be the first directly operated store in Japan to carry the Fendi Kids collection.

Verdy's online store "VERDY'S GIFT SHOP" opens in Shinjuku Isetan. Baby items also available for the first time.

The Norwegian-born Stokke Tripp Trapp now comes in a new rich oak color, Oak Brown.

Marlmarl's philosophy and the future we walk with children

Enjoy the fun of buggy running with these strollers! Cybex releases the stylish sports collection "AVI" and "ZENO"

Baby goods that are kind to both the environment and babies. Baby apparel from organic towel brand "Hippopotamus"

A collection of items celebrating the dreams and freedom of children. The Baby Dior Spring/Summer collection is inspired by "Peace and Love."

Made with biomass plastic made from Japanese bamboo, new baby tableware with a "broad bean" motif is born

Recommended by Isetan buyers! 4 recommended toys for ages 1-3. A lineup perfect for gifts.

Recommended by Isetan buyers! Age-appropriate toys for children aged 1 to 3. [App only]

A candid talk with a maternity stylist working at Isetan: "Fashion and cosmetics, what I really want"

Recommended by Isetan buyers! Check out the latest strollers from Cybex and Stokke in 2020.

Recommended by Isetan buyers! Check out the latest strollers from Cybex and Stokke in 2020 [app only]

What to look for when choosing underwear for newborns? A maternity and baby concierge at Shinjuku Isetan explains

The long-awaited second installment of Christian Louboutin's Japan-exclusive baby shoe collection is now available!

Minä Perhonen's small department store opens for a limited time at Shinjuku Isetan! First collaboration with Porter, Liberty, and Antipasto